Branding & Explainer Video
Talent are one of the largest recruitment contractors in the UK. We were asked to provide creative consultation and brand development for all of Talent's internal and external communications. This included printed documentation, brand movies, presentations, online media and trade show displays. A key requirement for the identity was 'clear communication'. We chose to use a combination of simple yet effective language that spoke to customers in a jargon-free tone of voice. This was delivered through carefully considered typography, a striking and refined colour palette and illustrative brand reinforcement.
Paramount to the success of the animation were simple illustrations, clear communication of key messages and an approachable tone of voice.