Launching a friendly recruitmentbrand with a simple feel

Talent HCM

Branding & Explainer Video

July 2015

Talent are one of the largest recruitment contractors in the UK. We were asked to provide creative consultation and brand development for all of Talent's internal and external communications. This included printed documentation, brand movies, presentations, online media and trade show displays. A key requirement for the identity was 'clear communication'. We chose to use a combination of simple yet effective language that spoke to customers in a jargon-free tone of voice. This was delivered through carefully considered typography, a striking and refined colour palette and illustrative brand reinforcement.

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