Identity, Branding & Website
With ambitions of breaking out of the wholesale market and creating more appeal with mainstream consumers, Pash asked us to help rework their identity and create a brand that reflected their belief and love for timeless design. Both their brand image and website had become dated whilst their competitors were quickly gaining more exposure; it was time for a refresh to attract more interest in their business.
Based on their existing brand, we devised an identity that had an updated colour palette, tone of voice and typographic style which reflected their values. In addition to the new identity, we wanted Pash to change the way that they engaged their customers. We introduced a range of social media campaigns to create brand awareness while their website was redesigned to offer a better user experience across multiple devices. The outcome was a modern brand that spoke to a new audience, helping Pash generate more sales in more countries.
Highlighting the iconic shapes and lines of the furniture that Pash promotes, we crafted a simple illustration style to accompany the brand.