Open City Documentary Festival
Identity and Festival Design 2015
Open City Documentary Festival is the one of the UK's biggest annual film festivals, dedicated solely to the art of documentary film making. Founded in 2010 the festival houses events in open spaces, cinema’s and galleries around London and had already built a strong following. Having outgrown their original identity design, OCDF asked Moving to help develop a new identity that would allow for future growth and at the same time apply the design to their 2015 event.
We approached the identity design around the same concept as the festival, using open space to form a community. The new identity reflects the festival's young and modern atmosphere, using simple graphic devices and subtle imagery to provide a fresh image for the festival to thrive on. To help showcase the 2015 event we created a range of promotional materials including a 20 page newspaper, 60 page brochure, posters, flyers, banners, tote bags, badges, stickers, signage and way-finding. With the new identity and approach, Open City Documentary Festival was well received by new and existing audiences.
We designed the identity using an open grid, helping the content follow the open spaced nature of the festival.
“In it’s fifth year, Open City reigns supreme as London’s finest documentary festival” Time Out London
Grid based designs are influenced by the concept of open space and community; the identity reflects the festival’s dynamic atmosphere.