Retail Showroom Animations
We were approached by a leading US based PR agency to design and produce a short animation for Mini USA. The piece was required to play at showrooms across the states during 2015 and 2016, helping Mini bring their creative and playful edge to showroom environments.
We created short, looping animation comprising of components and materials found on the latest models. Working alongside their design team, we were given full creative lead on the project and were involved at all stages, from crafting the final concept to creative delivery.
By using tactile materials teamed with atmospheric lighting and dark tones, we were able to create a sense of drama and anticipation.