Retail Showroom Animations
We were approached by a leading US based agency to design and produce a short intro animation for Mini USA. The animation, which plays at showrooms across the states during 2015 and 2016, comprises components and materials found on the latest models. Working alongside their design team, we were given full creative lead on the project and were involved at all stages, from crafting the final concept to creative delivery.
By using tactile materials teamed with atmospheric lighting and dark tones, we were able to create a sense of drama and anticipation.