Artland

Brand Identity, App & Web Design

Denmark, 2018 & 2019

Challenge
Artland is an international platform for the arts based in Copenhagen offering a diverse world in which to discover and buy original works. With investor backing exceeding £2M, Artland approached Moving to reposition their offering through a complete modernisation of their brand, app, marketing materials and website.

Solution
We repositioned Artland as an established platform for the serious art collector, placing design at the heart of all communications. The resulting identity creates a confident, minimal tone of voice that increases brand appeal by leveraging the success of the artists and partner galleries. The resulting brand now works across modern media to boost Artland's presence and drive more users towards the app and website. As an expanding arts platform, Artland now benefit from over 50,000 users a month and 200+ gallery partnerships worldwide which is a sharp increase since first commissioning the rebrand.

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